In an attempt to leverage social media, Abuja business owners make certain mistakes. While some of these mistakes may not be deliberate, they have negative effects on business growth.
This powerful tool called “Social Media” can help small business owners in Abuja by helping them attract local customers, build brand awareness, and increase sales.
In this article, we’ll explain the top seven (7) mistakes small business owners in Abuja make on social media.
1. Not Optimizing Their Social Media Pages
Many business owners create accounts and pages across various social media platforms but fail to optimize them properly.
When a business page is properly optimized, it sends an indirect message to prospects that you’re a serious business owner. Therefore, it’s important that you optimize your social media pages.
Common Social media optimization issues among Abuja business owners
- No profile picture or using a low-quality logo for their businesses.
- Missing or the inputting of incorrect contact information
- No clear business description or keywords(failing to describe the business appropriately).
- Failure to create a link to a website or WhatsApp for easy communication.
Solutions to social media optimization issues
- Use a professional logo and high-quality cover image.
- Filling in all important business details, including your address, phone number, and website
- Write a clear and engaging bio and description with relevant keywords of great sentiments.
- Add a call-to-action (CTA) link to make it easier for customers to reach out to you at any point in time.
2. Ignoring Local SEO and Geotagging
In Abuja, many businesses fail to take advantage of local search engine optimization (SEO) and geotagging, which can help them attract nearby customers.
This is very important because people in Abuja searching for products or services on Google and social media are more likely to find your business if you use local SEO.
It is also very important to Geotag your posts as this increases visibility among people in your area.
In clearer terms, this includes the addition of location tags to your posts and stories on Instagram and Facebook. For example, #AbujaBusiness,#AbujaRestaurants, #AbujaSpa
Furthermore, this includes the creation of a Google My Business profile to improve local search rankings.
Also Read: How to Run High-Converting Facebook Ads When Targeting Abuja
3. Not Having a Consistent Posting Strategy
Not being consistent in posting or posting randomly can make your audience forget about your business.
On the other hand, posting too often, also without a specific pattern or plan, can overwhelm your followers.
Common mistakes made are:
- Posting once in a while with no clear schedule.
- Posts only focusing on sales, always without engagement or educational content
- Ignoring the comments and messages from potential customers
Meanwhile, the above mistakes can be corrected or prevented by:
- Creating a content calendar and scheduling posts in advance using tools like Buffer or Meta Business Suite.
- Always maintaining a balanced mix of content, including promotions, educational posts, and customer testimonies.
- Lastly, engage with your audience by responding to their comments and messages as fast as possible.
4. Focusing Only on Sales, Not Value
One of the mistakes Abuja business owners make on social media is seeing social media as a poster.
They constantly post sales messages without providing any value. This approach often turns potential customers away.
A lot can happen when you are focused only on sales and this could lead to:
- Your followers, in most cases, will lose interest and stop engaging with your posts.
- Your posts will begin to get lower reach due to the social media description, which favours highly engaging content.
- You fail to build trust and credibility.
And you can prevent this by:
- Sharing valuable content such as tips, tutorials, and industry insights.
- Telling exciting stories about your business journey, success stories, and customer testimonies.
- Creating interactive content like polls, Q&A sessions, and behind-the-scenes posts.
Also Read: How Our Social Media Agency is Transforming Businesses in Abuja
5. Ignoring Paid Advertising & Retargeting
According to a publication by Statista, “Ad spending in the Advertising market in Nigeria is forecasted to reach US$1.04bn in 2025”.
Meanwhile, a lot of small business owners in Abuja are still not taking advantage of paid ads. This is one of the mistakes Abuja business owners make on social media.
Paid ads are a sure and guaranteed way to reach more people with your products or services. Learn to leverage it.
Paid ads are important because:
- They help you reach a larger, targeted audience quickly.
- Retargeting ads can also remind previous visitors about your products and services.
- And finally, you can always run location-based ads to attract customers in Abuja.
6. Not Using Influencer Marketing or User-Generated Content
Influencer marketing and user-generated content can significantly boost your brand’s credibility and reach.
However, many small business owners in Abuja ignore this powerful strategy. They do not understand that :
- Influencers can introduce your brand to a larger, engaged audience.
- Customers trust recommendations from influencers and real users more than direct brand promotions.
- Customer reviews, photos, and testimonies go a long way in increasing trust and social proof.
As a business owner in Abuja, ensure you partner with micro-influencers who align with your brand.
Also, encourage happy and satisfied customers to share photos and tag your business. And lastly, post customer reviews and testimonials on your page.
7. Ignoring 2-Factor Authentication
The security of your social media account is as important as your business itself. If your social media accounts are not secured with 2-Factor authentication, hackers will easily take down your account.
Consequently, this leads to the loss of an asset you’ve built over the years
How to Avoid These 7 Mistakes and Grow Your Business
1. Optimise your profile with complete and accurate details.
2. Use local SEO and geotagging to improve visibility.
3. Post regularly with a well-planned content strategy.
4. Focus on providing value before selling, to build trust and engagement.
5. Invest in paid ads and retargeting to reach the right audience.
6. Collaborate with influencers and user-generated content to boost credibility.
7. Secure your accounts with 2-factor authentication
Also Read: How Long Does It Take a New Social Media Follower to Buy My Product?
Conclusion
Growing gets easier for you when you avoid these 7 mistakes business owners in Abuja make on social media.
By adhering to outlined strategies, small businesses in Abuja can strive better and build a solid online presence for their business.
Would you like my digital marketing agency to manage your social media pages and help your business generate massive sales and stay connected to your customers? Give us a call today at +2347050418891. We are your No. 1 social media management agency in the city of Abuja.
