To build trust on social media and attract steady customers, you must master different content types. According to a publication by Sprout Social, “In 2025, there are estimated to be 5.42 billion total social media users worldwide, with an average person using 6.83 different social networks per month.”
The implication is that social media can give you a massive advantage if you know the best content type to put out. To build trust and attract customers on social media, there are contents that perform better than others.
Being visible goes beyond the normal, regular posting. It requires a planned strategy.
Furthermore, you have to create high-quality content that engages users and adds value.
In this article, we’ll share insights on seven of the best content types that can help businesses build trust and attract customers on social media.
Why Content Matters for Social Media Growth
Content Creation serves as the lifeblood of social media marketing. Good content can help businesses flourish in several ways:
- It establishes credibility and authority in their various industries.
- It promotes engagement and builds relationships with potential customers.
- Increases brand awareness and visibility.
- Content stimulates social sharing, expanding their organic reach to followers
- It helps to steer conversion by guiding prospects through the journey of buying.
By using the right content types online, you can turn social media into a tool that can significantly build trust.
Also Read: 5 Content Ideas That Can Help Your Real Estate Company in Abuja
7 Best Content Types You Can Create on Social Media
Here are some best content types that work best.
1. Educational & How-To Posts
People use social media not just for entertainment but also to learn.
Educational content helps to establish your brand as a well-informed influence in your industry. Some productive formats include:
- Following Step-by-step procedures and tutorials.
- Quick tips and best practices.
- Always summarizing the insights of the infographics Industry.
- Making videos that help explain and break down complex topics.
The use of educational content not only provides value but also increases engagement and authority.
2. Customer Testimonials & Case Studies
Valid proofs are the best ways to build trust and nothing works better than advertising real customer experiences. You can use:
- Videos showing testimonials from satisfied customers.
- Screenshots of positive feedback and reviews.
- Reports showing how your product or service solved a problem.
- Sharing of the before and after results to illustrate the significant changes.
This type of content reassures potential customers that your brand delivers real effectiveness.
3. Behind-the-Scenes Content
Generally, in the global world, people love authenticity and behind-the-scenes content. This gives them a glance into the real, raw side of your business. It can include:
- An overview of a day in the life of your team.
- The production of your products or services.
- Several Office practices and capturing moments where various teams bond with each other.
- A preview of forthcoming launches or events.
This improves your brand and helps stimulate a deeper connection with your audience.
4. Live Videos & Interactive Q&A Sessions
The creation of live content has one of the highest engagement rates on social media. According to a publication by Statista, “almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023.’’
One reason for this is that it feels personal and real. Some interesting and convincing live content ideas include:
- Q&A sessions to answer audience questions in real time.
- Validation of the products to show their features and benefits.
- Organising webinars or live training sessions.
- Creation of behind-the-scenes events.
- Live interactions build trust as they allow you to directly engage with followers.
5. User-Generated Content & Challenges
You can always try to convince users to create content related to your brand, as this can significantly boost engagement.
Examples include:
- A photo or video of a customer showcasing or advertising your products.
- Engaging followers in Hashtag challenges where followers participate and share their versions.
- Organising Contests and encouraging giveaways to enhance user submissions.
- Giving reviews and testimonials from real users.
This type of content builds reliability because it’s based on real-life experiences.
Also Read: How Long Does It Take a New Social Media Follower to Buy My Product?
6. Related Trending Topics & Meme Marketing
Many people love trends and gist, especially Nigerians. Taking advantage of trending topics and memes goes a long way to make your content more favorable and easily shared. Typical examples include:
- The use of viral memes creatively is in line with your brand message
- Posting about current events or trending happenings to stay relevant
- Always trying to participate in trending hashtags to increase prominence
- Creating funny content that your audience can relate to
When this process is done in the right way, it increases brand awareness and engagement.
7. Product Demos & Offers
Your social media audience would want to see how your product works. They also want to see how well it does before they purchase it.
Content that is product-based and drives conversions includes:
- Recording of short videos unveiling product features
- Giving of limited-time discounts and exclusive offers
- Proofs showing customers’ unboxing experiences and reviews
- Comparing Side-by-side with competitors
The combination of proofs with promotional offers creates a sense of urgency that encourages buyers to take action.
How to Create a Content Strategy That Converts
The easy and reliable ways to create a content strategy that works include:
1. Understanding Your Audience: Conducting research on the type of content that relates to them.
2. Setting your Objective: From the process of engagement, conversions, or brand awareness, define what success looks like to you.
3. Plan a Content Calendar: Ensure you have a calendar for scheduling and creating a pattern in which you post consistently.
4. Optimize for Each Platform: Invest quality time to understand content formats that suit different social media channels.
5. Engage & Interact: Interact by responding to comments and messages to build solid relationships.
6. Analyze & Improve: Use insights and logic to improve your strategy over time.
Also Read: 7 Mistakes Small Business Owners in Abuja Make on Social Media
Conclusion
The best way to achieve success on social media is by providing valuable and engaging content. By following the strategies outlined in this article, you’ll build trust and strengthen your customer relationships.
Combining these seven content types to fit into your strategy can help you attract and maintain a loyal audience while pushing business growth.
Start carrying out different trials with different formats and pay close attention to what resonates most with your audience for the best results.
Would you like my digital marketing agency to manage your social media pages and help your business generate massive sales and stay connected to your customers? Give us a call today at +2347050418891. We are your No. 1 social media management agency in the city of Abuja.
